Hey Fitness Pros,
Can you believe that summer is just around the corner?! It’s my favorite season of the year and I look forward to all the outdoor activities, the beach, BBQs and sunny, warm days! But many personal trainers don’t enjoy summer because they experience a substantial dip in their income as clients reduce their training because their kids are home from school and/or they are away on holidays.
However, summer doesn’t have to be the slow season in the fitness industry if you don’t want it to be! Side note: It is okay to reduce your hours in the summer and just enjoy a few extra hours of rest and relaxation. It will give you a renewed sense of energy for the fall!
But if reducing your income is not ideal, be proactive and take some action steps to get an influx of new clients into your system. Here’s some ideas:
1. Host a 28 day “Beach Body Quick Fat Loss program”. Charge a low rate or bundle a package of services together at a discounted offer just to get people into your system.
2. Host a Summer Outdoor Bootcamp program or other outdoor program. In the summer, we offer hiking, biking, running, walking, and triathlon training clinics. Perhaps host a Park workout so your clients with kids can attend and get in a great workout while the kids play. Get your clients outside of the four walls of a gym, breathing the fresh area while you enjoy a solid revenue stream.
3. Host a Kids or Teen Training clinic. Parents will love to enroll their kids in these types of programs to get them out of the house doing something active.
4. Make a list of some high-profile community members (politicians, business owners, athletes, TV/Media personalities etc) and send them a card thanking them for everything they do in your community. Include a Gift Certificate for 3 Private Training sessions. Wanna bet that many of them will continue once they complete their 3 sessions?!
5. Call all your clients you haven’t seen in a while and suggest they come in for a program update or a vacation program that they can do on holidays or at the cottage.
6. Organize a dance party, seminar, community exercise class, fitness trade show etc. Charge a small fee and have proceeds go to a local charity. Give all attendees a trial session/pass to your facility. Be sure to collect contact info so you can follow up.
Get rolling on some of these ideas and your business should be thriving this summer.
Yours in health, fitness and business,
Sherri McMillan
