Hey Fitness Pros,
I hope you enjoyed an amazing summer! Mine flew by and was full of incredible adventures including Cycling through Italy, teaching at a resort in Mexico, climbing to the top of Mt. St. Helens, attending two of the world’s best fitness conferences, IDEA in LA and CanFitPro in Toronto, fun runs, triathlon, paddle-boarding, amusement parks, and tons of fun with family and friends. Always living life to the fullest! So you’ll notice I took a hiatus from blogging so that I could live it up! Well, I’m back and ready to ramp things up for fall and send you a weekly post to help you advance your fitness career!
Clients are getting back from summer holidays, their kids are back in school and guess what, many are ready to get back into their fitness routine! So that means it’s time to get busy!!!
So my first question to you is what are you doing to entice people back or into your program? Are you offering some type of promotion or “Fall back into Fitness” special. If you’re not, you’re missing the boat! Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most rich are always asking for a deal. That’s probably how they got so rich by always asking for the best price!
I just read another fitness consultant’s blog where he suggested that we should never discount our prices because it devalues our service. But the ironic part was at the end of his blog he was offering a killer deal on his products and a special on his consulting services! Isn’t that funny?! Anyways, all I”m saying is people are ready right now and you want to encourage them to take action immediately and an awesome promotion will do that.
So figure out what you want to promote right now, offer a good discount that allows you to still make a profit, post it on fliers in your studio and around your community, post on your website, facebook and other social media outlets, and email out to your database. Then watch as you inspire many people to commit to their health and fitness while you enjoy a boost to your fall sales.
Yours in health, fitness and business,
Sherri McMillan
ps. If you are not part of our PT MasterMind group, email kari@nwpersonaltraining.com and she’ll set you up. The first month is free so you can try it out. If you were already a member, you would already know all this info and have all the materials you need to jump into action!
