Hey Fitness Pros,
I’ve got to keep this short because I need to get ready for 3200 potential clients coming through our training studio this weekend. Yep, I said 3200! Can’t get a much bigger and better community outreach and external marketing campaign than that!
So how do we do it?
Well, each year, we host a number of events and we invite our community to participate. They started as small events with less than 100 people and have grown to our Girlfriends Half Marathon that sells out each year and this year maxed out at 3200 women, our Girlfriends and Dudes Triathlon with 350 people, our Summer Solstice 3 and 6 mile Fun Run and Live Concert with 250 people, our March Maddy Madness with 200 people plus so much more!
So why do we do it?
- Community Outreach and External Marketing – The majority of the people who participate in these events are not current clients. But now they know who we are and we also have access to their contact information including emails and can invite them to various upcoming events, programs and promotions
- Branding – Our logo gets on everything – t-shirts, water bottles, goody bags, brochures etc.
- Philanthropic – Last year our Girlfriends Half Marathon alone raised $50,000 for Susan G Komen for a Cure!
- Fun – These events are so inspirational and full of laughter!
If you want to know the details of how to start Event Management within your company, email kari@nwpersonaltraining.com and she’ll provide you with some information about the resources we offer.
Okay, I gotta run. Lots to do to get ready for 3200 women coming into our studio.
Yours in health, fitness and business,
Sherri McMillan
