The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!
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Right at the top of the page.
Here are some actions we took immediately at Northwest Personal Training:
Immediately went live with a full on Virtual Private and Group platform
Applied for every grant possible
Completely renovated the facility during down times and shut down
As a marketing initiative: launched an extensive group virtual schedule that we offered complimentary to nurses, doctors, teachers, grocers, waste management etc.
When we reopened in June we created and launched hybrid private training, group indoor training, outdoor training and continued virtual training options
Ramped our marketing efforts focusing on our private, by-appt, clean and safer options opposed to large in person group training.
Started FREE Sunday Virtual classes
Free workshops as we move into Fall/Winter
Community Fitness articles/blogs to help people get through Covid
Interviews with various organizations
Won Best in Business for our local newspaper and business journal.
Recognized by local business association as inaugural Covid-hustler.
Nominated for Chamber of Commerce Business of the Year
These actions along with weekly team meetings and the hard work of our employees….have kept our business afloat in these challenging times. What actions are you taking to keep your fitness business alive right now? Try to stay positive. Any action to keep your clients moving and your business open is better than no action at all.
Yours in health, fitness & business,
Sherri McMillan
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