Happy Valentine’s Day Fit Pros! We LOVE you for what you do everyday….
We are going to take a break from our “Give Your Clients Their Dream Life” series because I wanted to share some helpful marketing and client retention information that you can use TODAY!
Because of this special little holiday…..the LOVE bug has struck many making it a great opportunity to address the benefits of your clients working out with their special someone. Want more sales this time of year? Use today to remind your clients of the following…..
“….spending quality time with your honey will help to keep you both healthy and fit and will benefit all areas of your life including your marriage or relationship! Most studies report that working out together will help each of you stick to the program – it’s harder to cop out when you know someone is counting on you. Plus working out with someone else makes it fun – you almost forget you’re working out! And you may even find that you each work out a lot harder side by side versus being alone – it’s a competitive thing.”
Most fitness facilities recognize the importance of having members work out with someone else which is why many offer the ‘2-for-1’ deals. Do you offer 2 for 1 deals this time of year? Remind clients that they will experience the benefits I just mentioned but also, they won’t have to go looking for someone to help spot them on some of their heavier lifts in the weight room. If you’re clients aren’t sure where to begin tell them about the partner training you offer so that your client and their loved one can workout together under your guidance.
Are you looking for some more info to send to your clients on this very special day? Try reminding them of the other active things they can do with their sweeties. Here are some ideas that I recently sent to our clients….
“Indoor rockclimbing can’t be done unless you’ve got 2 people so it’s a perfect activity for you and your sweetie to try. It’s extremely safe and it’s also an activity that you can do together regardless of whether one person is much better at it than the other. You’ll both be impressed with the tone you’ll develop in your arms and abs and even your legs and it provides a great adrenaline rush that many people are beginning to crave. If neither of you have ever done it before, sign up for an introductory course and learn how to belay each other. The cost of equipment is low so once you make this initial investment, you just pay for your rockclimbing membership and you’re set to go. Many couples are pleasantly surprised at how much they enjoy climbing together.
Dancing is the next obvious activity you should try together. Learn to dance the Tango, Salsa, Rumba, Swing, Cha Cha or Foxtrot by enrolling each of you in a community dance program. It’s a great cardiovascular workout and a good calorie burner not to mention you’ll be a hit at all your family get-togethers. Many couples also report that dancing so close to their partner helps to keep those passion fires burning.
Partner Yoga: Many fitness facilities are now starting to offer partner yoga classes – think Cirque de Soleil. Contact your gym to see if they’re hosting this type of workout. You can help each other stretch, relax and relieve stress in the privacy of your own home. An added benefit will be the great overall body tone you’ll develop.”
Finally, if you aren’t hosting a Valentine’s Day workout this year, put it on your calendar for next year. Here is what we do….we host a “Fall in Love with Fitness” Couples workout tonight from 5:30-7:30. We will be cycling and rowing while watching a romantic movie flick and then finishing with a stretch to candlelight and soft music. The cost is only $10 and what a wonderful unique and active way to celebrate the special day with your sweetie! Call 360.574.7292 to reserve your spots – space is limited.
There are numerous sports and activities that couples can do together, so take this opportunity to remind your clients of how great it can be to exercise with others and encourage them to try partner training with you etc. So this year try to convince your clients to forgo the typical gifts of chocolate, flowers or perfume, surprise their honey with the gift of their time.
Yours in health, fitness & business,
Sherri McMillan
PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!
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