So you have your facebook page up and running, you have established your local business partners for cross promotion and you have your press release list ready to go.
I have mentioned this tactic previously, but thought it was worth repeating as the slower summer months approach and we are all looking for ways to increase revenues and keep new faces coming into our fitness businesses. Well, one way to generate something to talk about is by hosting FREE monthly seminars!
Then…you can rave about your seminar(s) all over town.
- Post the details all over facebook
- Post the info on your website
- Ask your clients to attend and to invite their friends and family
- Send out a press release asking the media to notify the public of this important seminar
- Handout fliers to your local business partners (resturants, hair saloons, coffee shops, running stores etc.)
Some of the most popular topics are:
- Injury Prevention
- Fat/Weight Loss
- Nutrition
- Heart Rate Training
Make sure to come up with intriguing titles to your seminars like: Outsmart Your Fat Cells or Healthy Summer Cooking & Recipes
Try to build your seminar schedule, assign the trainer or guest presenter for each seminar and make sure your team has access to this list all at the beginning of the year. This will also allow you plenty of time to market your seminar and make it successful.
Last, don’t forget to gather the names, email addresses and phone numbers of the attendees and make it a priority to follow up within a couple days of the seminar.
Good luck out there!
Yours in health, fitness and business,
Sherri McMillan
Check out this blog post for a checklist for hosting seminars or this blog post where I give more details about press releases and other ways to get free advertising.
Ready to start hosting FREE Seminars, but don’t want to spend too much time prepping all of your info for the presentation? Pull all kinds of information from our Fitness Results Manual on strength training, cardio and nutrition. The Fitness Results Manual has so many uses and you can have the licensing rights to make it your own and get $100 off through the month of June. Enter promo code FRM20 at checkout. Email kari@nwpersonaltraining.com for a copy of a free demo where you can see exactly what is inside the manual!
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