As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way.
I have shown you lots of different options to include internal marketing in your fitness businesses and today I wanted to share another quick tip with you. Our trainer Kristin Healey sent out this email to just the participants of her Monday Morning group training class and I wanted to share it with you and then explain why simple communications like these can make a HUGE difference to your clients and your bottom line.
Here is the email:
“Hey Gang,
I know that I will me feeling MY muscles tomorrow!! That was a tough workout today. Go ahead… pat yourselves on the back. For those of you that couldn’t make it in WE MIIISSSSSED YOU!! We did a Tabata workout and it was hard but we made it and are better for it;)
Just a heads up on our upcoming events:
Girlfriends & Dudes Triathlon:
This is a sprint distance triathlon that we host. It is a great beginner course or if you have been doing triathlons for a while this is a fast course with lots of great scenery!
Cycle Adventure:
Enjoy this incredibly scenic 40 mile bike ride from Edgefield in Troutdale to Multnomah Falls and back. You will pass 5 waterfalls, incredible views of the gorge and exhilarating climbs. Put your cycling strength to the test with your NWPT trainers.
Hiking Trek – Mt. Defiance
Do you want to take advantage of the beautiful Northwest mountain trails so close to us?
Ok, you are in the know! Challenge yourself to try something new and fun!!
Kristin”
We ask your trainers to send out emails like this to their personal training clients and group training clients. These type of emails do a few things….
1) They show our clients that we care about their adherence to their fitness goals and recognize when they have worked hard. What better way to call out successes and also call out who didn’t attend class then a quick email like this?
2) It gives Kristin a chance to personally invite (and remind) our clients of our upcoming events.
3) It proves that our customer service is top of the line, which keeps clients coming back for more and they are more likely to refer friends and family to our studio!
We use our software system to keep track of who should be attending our group training classes and can pull email addresses to give to trainers so they can send out group emails like this. What to know more about the software system we use (Mindbody Online)? Click here and make sure to learn more and get your 1st month free on us
So encourage your trainers to use their admin time to send out simple emails just like this. You will be amazed the impact little things like this can make!
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