Our most successful “extra” revenue generating program is our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and give you the info on how we run this program in a way that helps our clients, our trainers and our bottom line!
You can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:
Program Launch: Wednesday April 19th from 6:45pm – 7:45pm
How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups for this year’s challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.
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Clients will attend our program launch on Wednesday April 19th hosted at our Northwest Personal Training Studio. At the program launch clients will be weighed in and provided with exercise and nutrition guidelines to help them transform their bodies! Note: If a client cannot make it to the program launch, they must be weighed in before April 29th.
The final weigh-in will occur between May 29th and June 3rd unless otherwise arranged. All results must be in by June 3rd at the very latest….no exceptions in order to calculate results.
The team with the greatest percentage weight lost will be deemed the winning team (although everyone is a winner in our books!). Bragging rights go to the Personal Trainer(s) with the winning team!
Besides the health benefits and bragging rights… each week we are going to reward the individual that loses the most weight with a gift… a $25 NWPT gift certificate!
All participants will receive their finishers’ gift at the end of the challenge!
In the end, the idea is to create a program that will motivate and challenge your clients (and non-clients) to reach their health and fitness goals, create a little healthy competition between trainers (which also can increase their sales by the way…), have an exciting program to promote on your social media, emails and in press releases and create a bunch of extra revenue for your business!
One of the reasons our Spring Makeover Challenge is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material. This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more!
You can learn more from this quick video I shot where I review the Fitness Results Manual:
[youtube]https://www.youtube.com/watch?v=c1ghNydrmDY[/youtube]We sell this resource to fitness professionals like you…. so that you can use it in your own business. Change our name to your name and our logo to your logo and run with it! During the month of April you will get an automatic %25 off ($124 savings) the Fitness Results Manual! Now you have the information you need to run a super successful makeover challenge and the resource tool you need can be yours too! Don’t hesitate.
Yours in health, fitness & business,
Sherri McMillan
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