On Tuesday, I spent a few hours role playing with one of our interns, Remy, who will be starting with us in a week. She’s been shadowing trainers, taking mock clients through workouts and learning all of our systems. She is passionate, smart, kind and caring and is going to make an incredible trainer. Out…
Get FREE Press!
I just sent out a Press Release to our local media reps. It made me think that I should send out a Blog to you about how to do this to get Free Press in your community. Here’s the premise and approach… Who has the money to take out ads in magazines or newspapers or…
Stay Busy so you can get Busy!
Think about the last time you were looking for a good restaurant. Let’s say you came across a restaurant that was empty. What are your first thoughts? Probably something like – “This restaurant can’t be that good. There’s no one there!” Typically, you’re more drawn to a restaurant that’s got a lot of people in…
The ‘How To’ of Group Training
Yesterday, I taught a 2 hour Webinar on how to Make Money at Group Training and how to practically manage a group training session. Group Training is definitely the wave of the future in Personal Training because it’s a win:win:win. It’s good for the client because they can access more frequent training at a lower…
Grass Roots Promotions Really Work!
Let’s say you’ve got a new Outdoor Bootcamp program you want to promote. Or you’re hosting a fundraising event. Or maybe you’re organizing a Girls Night Out at the club. How do you get the word out? Take a multi-focused approach. Personal Invitations – If you are in a facility setting, have your receptionists personally…