Building a solid foundation for your fitness business is one of the crucial steps to ensuring your success!
Last week I reviewed the big picture attributes and commitments you need in order to run a successful fitness business.
The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create!
If you haven’t taken the time to sit down and hash out these 5 things for your business…now is the time.
- Do a SWOT Analysis:
- What are your STRENGTHS, what are your WEAKNESSES, what are your OPPORTUNITIES, what are your TREATS and what are your goals.
- Have this in writing and build off of it!
- Decide what YOUR Values are?
- Write them all out and be specific!
- Here are some examples from our Values document:
- Customer Service:
- We only hire the best Personal Trainers, Group Fitness Instructors, Fitness Professionals, Customer Service Reps and Administrative staff who grasp the importance of customer service.
- Our business model focuses on always remembering that the Client is the Boss
- Cutting-Edge Programming
- Northwest Personal Training and Fitness Education is committed to offering an extensive, cutting-edge Personal Training and Group Fitness program including one-on-one training, small group and large group training, outdoor adventures and educational lectures.
- Customer Service:
- What is your Mission, Vision & Motto?
- Take time to write all of these out!
- Here are our Mission, Vision & Motto:
- Mission Statement: We are passionately committed to changing people’s lives around the world more healthy and fit lifestyle so by helping them adopt a they look and feel their best
- Vision: A healthier world…One person at a time.
- Motto: Looking Good, Feeling Great & Living Life to the Fullest!
- Know Your Client Demographics:
- Who are your clients? Where do they like to shop? What is their income?
- Paint a clear picture of who your client is
Like this type of guidance and want more? Good news! I recorded 10 hours of DVD quality video where I walk you through what you really need to know about opening or running a personal training business.
Topics in the Business of Personal Training DVD Series Include:
- How to and when to open a Personal Training Studio
- Important information about financing a Personal Training Studio
- Developing Leadership Skills
- Creating and maintaining Marketing Plans
- Ready to use Sales Systems
- How we Retain Clients
- Building an exceptional Customer Service team
- The value of multiple Profit Centers
- All the handouts to go along with the video!
AND…throughout the month of April you can get an automatic 25% off his DVD Series! That is almost $100 off!
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.
Go HERE for more info and to purchase. Have questions before purchasing? Email kari@nwpersonaltraining.com
THE BUSINESS OF PERSONAL TRAINING SYSTEM
Hey did you know that I wrote the ONLY complete training business system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training.
The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.
A comparable business system in other industries would require an initial investment of tens of thousands of dollars.
DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know will work.
Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!
