Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!
1. Inspire a Summer to Remember Referral Incentive:
It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc). The trainer who conducts the comp session and the client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And our current clients win too! Current Client receive a FREE Private Training session to thank them for each new referral over the summer!!
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So How Do You Get Referrals?
- Look for openings in conversations..ie when someone is mentioning their spouse, best friend, co-worker who is in pain or wants to get in shape, use that as an opportunity to help and get them set up for a complimentary session right away.
- Work your leads and networking lists. There is probably no shortage of people in your community who need your help. You just need to prove your value and how you can help them!
- Give out Gift Cards and Trial passes every chance you get! Give people a reason and incentive to try out your facility.
- For more referral ideas try reading my blog You Need More Than Just Word of Mouth Referrals!
2. Try This: A Summer to Remember – Quick Fix
- Three different package options for new clients – at a reduced rate!
- All programs offer 6 weeks of focused training & 1 hour sessions!
- Only available for a limited time
Be creative, think of ways to get new clients into your facility even during this traditionally “slow” time of year for many fitness facilities and fitness professionals!
Yours in health, fitness & business,
Sherri McMillan
There is still time to register for the One Day To Wellness event we are hosting on Sunday June 10th at our studio in Vancouver, WA! One Day to Wellness uses simple, easy to implement, evidence-based tools. No counting calories, nothing to purchase, no magic potions, just a scientifically proven recipe for success that works 100% of the time. Register today. Space is limited! Registration only open through Monday June 4th!
Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention! Code: WORLD18+Mcmillan.
*One of our favorite marketing tools* We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).
THE BUSINESS OF PERSONAL TRAINING SYSTEM
Hey did you know that I wrote the ONLY complete training business system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.
DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!
