Hey Fitness Pros,
Whether you’re trying to create a flier for a new program, update your website, or pull together your brochure, testimonials sell far better than a bunch of company text.
So figure out what you want to say, and then have someone else say it for you. It’s much more genuine, authentic, trust-worthy and believable when someone else is bragging about you and your services!
So start asking clients for written, audio and video feedback and use it as often as you can. Be a collector of testimonials and success stories.
Testimonials prove that you can and will do what you say you’re going to do.
Here are some examples from our websites to give you some ideas. Just cut and paste into your browser so you can check them all out.
This is a page from our Northwest Women’s Fitness Club website. Notice how we use video and written testimonials. We’ll continue to use more video – it really brings a testimonial to life!
http://www.nwwomensfitness.com/subs/success_stories/success_stories.php
Here is a page from our Northwest Personal Training website.
http://www.nwpersonaltraining.com/subs/success_stories/success_stories.php
Here is a page from our Northwest Fitness Education site.
https://www.nwfitnesseducation.com/subs/testimonials/testimonials.php
Infomercials sell a ton of product and if you’ve ever watched one, you’ll realize all it is, is testimonial after testimonial. People think “Hey, if they can do it so can I!”
So before you finalize your next flier, brochure, website or ad, ask yourself, where is the testimonial?
Yours in health, fitness & business,
Sherri McMillan
