How many studies need to be completed that prove diets do not work before our society gets it? The diet industry is still a multi-billion dollar one and continues to thrive despite desperate pleading from leading scientists telling us that diets do not work. We need to wake up and take a dose of reality – if it sounds too good to be true, it probably is!
As Fitness Professionals we know that if your clients want to lose body fat….diets don’t work, but how can you explain this to your clients in a way that will really sink in?
Try telling them this…..
“You see, when you diet your body actually starts to work against your efforts. As soon as you undertake a restricted caloric intake, your body moves into “famine stage” or “starvation response”. Basically, your body does not know when its next meal will be and whether the energy intake will be sufficient for all its internal functions to operate optimally. So, your body, being such an effective piece of machinery, just slows all internal functions. You move into efficiency mode – a physical slowing down of metabolism. This is absolutely the last thing you want to happen. If you want to maximize fat loss, you definitely want to keep your metabolism revving at a high rate, not at a slow rate! The only way to do this is to eat properly and exercise.”
Even copy and paste this and send it as a motivational email to your clients. Don’t be afraid to give your clients nutritional support. If you want them to see serious results…you need to give them this support. Just stay within your scope of practice. Check out the video below that I did for PTontheNet last month. It will give you some more great tips on this topic.
Yours in health, fitness and business,
Sherri McMillan
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