We are starting to prepare for our most successful “extra” revenue generating program….our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. We normally run this challenge starting in mid April. That means we need to get get everything prepared with our personal trainers and post the challenge on our website ASAP. We need to start recruiting participants soon! Want to know how we run this program in a way that helps our clients, our trainers and our bottom line? Here you go….
Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.
How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups from a past Spring Makeover Challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.
Clients will attend our program launch hosted at our Northwest Personal Training Studio. At the program launch clients will be weighed in and provided with exercise and nutrition guidelines to help them transform their bodies! Note: If a client cannot make it to the program launch, they must be weighed in before the launch date.
The final weigh-in will occur during the last week of the challenge unless otherwise arranged. All results must be in by a specific date….no exceptions in order to calculate results.
The team with the greatest percentage weight lost will be deemed the winning team (although everyone is a winner in our books!). Bragging rights go to the Personal Trainer(s) with the winning team!
Besides the health benefits and bragging rights… each week we award the individual who loses the most weight with a gift… a $25 NWPT gift certificate!
All participants will receive their finishers’ gift at the end of the challenge!
The idea is to create a program that will motivate and challenge your clients (and non-clients) to reach their health and fitness goals, create a little healthy competition between trainers (which also can increase their sales by the way…), have an exciting program to promote on your social media, emails and in press releases and create a bunch of extra revenue for your business!
Yours in health, fitness & business,
Sherri McMillan
One of the reasons our Spring Makeover Challenge is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material. This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more!
You can learn more from this quick video I shot where I review the Fitness Results Manual:
Register NOW – Spring Fitness & Training Forum
The Spring Fitness & Training Forum is Sunday March 3rd – Portland, OR area! With International Presenter Doris Thews and local favorites Physical Therapist Dr. Jeni Gall and the amazing Derrick DeLay.
Join us and other Pacific Northwest Fit Pros for a 1 day event with numerous sessions to choose from. Lunch is included. 10% off through Feb 22nd.
0.8 ACE CECs, 0.8 NSCA CEUs & 0.9 NASM CEUs APPROVED!
