Keeping your personal training schedule full requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for a personal trainer to take full ownership of their schedule. Personal training directors and personal training studio owners often struggle with how to educate and encourage their staff to continually ask for referrals and prospect for business, but don’t worry!
I have some tips for you and your staff that will help keep schedules full and business thriving!
Here are the keys to keeping your personal training schedule full and rounding up referrals:
- Give your trainers a ‘carrot’ – a monetary reason to consistently prospect and ask for referrals
- Teach your trainers HOW to ask for referrals – it doesn’t have to be uncomfortable!
- Have specific initiatives in place to increase and capitalize on word of mouth referrals – being prepared and proactive will pay off
- Keep Up the Good Work – don’t let up on prospecting when business is good!
Read my “The Keys to Keeping a Trainer’s Schedule Full and Rounding up Referrals” article I just wrote for PTontheNet for full details on each of these pieces to keeping your personal training schedule full and for rounding up referrals. If you aren’t a PTontheNet member you only have 30 days to read this article. Thinking about becoming a PTontheNet member? Our trainers love this resource! You can get 10% off your registration by using the code NWPT at checkout.
Check out my recent blog post on creative ways to ask for referrals. You can never have too many ways to ask for referrals!
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