If your like most fitness facilities…you don’t have a large advertising budget. We get that and press releases are one of the ways we try to drum up free advertising. There is work involved, but it is worth it.
Press Releases
Create a list of key local media contacts
Develop a list of key local media contacts in your area including print, radio and TV – this will take some time.
Go to radio show, TV, newspaper and magazine websites and clicking on the “contact us” section.
Record all of the publishers, producers etc. email addresses, addresses and fax numbers.
Then use this list for the the next step.
Get their attention with tempting health and fitness information
Try telling them something like…“I was just at IDEA, The International Health and Fitness Conference and I learned some of the most incredible exercises for the abdominals. It’s stuff you’ve never seen before. Call me if you’d like to hear more about it”
Offer a human interest story about one of your clients and their success- with their approval of course.
Tell them about a free upcoming boot camp you will be hosting and ask them to join.
Send out regular press releases
Send out weekly or bi monthly press releases via email. This will help develop relationships with your local media contacts and hopefully you will get some form of advertising out of it.
Mark your calendar or assign this task to a staff member.
Of course each time they run your idea, you are mentioned as the Health and Fitness expert and make sure to ask that your business and your number to be listed so people can contact you if they have further questions.
Get Rewarded
A local TV newscaster recently highlighted our free outdoor workout. This opportunity was a result of the press releases we were sending out over the summer.
This could easily happen for your and your fitness facility.
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Press releases can be time consuming. What the local media asks of you can take quite a bit of coordinating and some work, but the free advertising makes up for it. Start sending press releases to your local media outlets this week. If you stay consistent with your press releases and your messaging, you will be surprised how much local advertising you can get!
Next week I will give you examples of 2 of our most recent press releases.
Yours in health & fitness,
Sherri McMillan
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