There are ways to get free advertising, but you will have to work for it.
Are you willing to do that?
The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free advertising if you are willing to work for it!
We are willing to put in the work and here are a few ways we make free advertising happen:
- Develop a list of key local media contacts in your area including print, radio and TV
- Complete regular mail-outs, emails and fax-outs to develop relationships. Tease them with some health and fitness information. For example, state “I was just at IDEA, The International Health and Fitness Conference in Las Vegas and I learned some of the most incredible exercises for the abdominals. It’s stuff you’ve never seen before. Call me if you’d like to hear more about it” or “I was just at the IHRSA show in San Francisco and I’ve got to tell you about some of the hottest and craziest equipment new on the market” or offer a human interest story about one of your clients and their success- with their approval of course. Just wet their taste buds and you can expect at least one or two call backs from each of your efforts. Of course each time they run your idea, you are mentioned as the Health and Fitness expert and you can also ask for your business and your number/website to be listed so people can contact you if they have further questions.
- Offer to write a free weekly/monthly fitness column. The time spent writing the article will be well worth the advertising value.
- Offer key media contacts a couple complimentary sessions so they can try out your services and see what it’s all about. Perhaps propose a “Media Fitness Challenge” or “Getting into shape” challenge and rival reporters and producers of various networks against each other. The press you get will be huge.
Here are a few of recent media exposure for our studio.
All FREE ADVERTISING!
Persistence really does pay off!
Vancouver Business Journal Video:
[vimeo]http://vimeo.com/62290635[/vimeo]
Business Spotlight in the Vancouver Business Journal – click HERE to read the article.
We were just Voted BEST Fitness Facility in our county!
All of these initiatives take time, patience and a commitment to keep at it, but if you continue to reach out to the media in your community….you will start to see the results. Give it a try and let me know how it works for you!
Like this type of guidance and want more? Good news! I recorded 10 hours of DVD quality video where I walk you through tons of internal & external marketing plans and ideas and show you what you really need to know about opening or running a personal training business.
Topics in the Business of Personal Training DVD Series Include:
- How to and when to open a Personal Training Studio
- Important information about financing a Personal Training Studio
- Developing Leadership Skills
- Creating and maintaining Marketing Plans
- Ready to use Sales Systems
- How we Retain Clients
- Building an exceptional Customer Service team
- The value of multiple Profit Centers
- All the handouts to go along with the video!
AND…throughout the month of April you can get an automatic 25% off his DVD Series! That is almost $100 off!
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.
Go HERE for more info and to purchase. Have questions before purchasing? Email kari@nwpersonaltraining.com
THE BUSINESS OF PERSONAL TRAINING SYSTEM
Hey did you know that I wrote the ONLY complete training business system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training.
The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.
A comparable business system in other industries would require an initial investment of tens of thousands of dollars.
DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know will work.
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