It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each message carefully. Good news? You have a captive audience right there in your studio and at other local businesses. Yep, in the bathrooms.
Do you place ads on the doors of your bathrooms or on the wall behind the urinals at your studio or fitness facility? If you don’t, you should! Talk about a captive audience.
We create fliers for all of our current events, seminars, specials, holiday closures etc. and place them around the studio, and that includes the doors of the bathrooms. Make sure that you have someone assigned to creating and posting these fliers throughout your facility.
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Also, have you tried working out a cross promotion with a local business? Ask them to put one of your ads on their bathroom doors and in return you will post one of their fliers on your bathroom doors.
Here is one of the fliers we used over the summer to promote our boot camps.
Want a better look at the flier?
Free Outdoor Boot Camp Flier
Yours in health, fitness & business,
Sherri McMillan
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