If you want to enhance client retention, spend at least 5-10 minutes at the end of every training session stretching out a client and/or utilizing tools such as stretching sticks or balls to provide a muscle rub-down. There is a reason why we make this a mandatory component of all of our training sessions – we know the clients love it and that is good for business!
After you’ve just given your clients a really tough workout and you let them know it’s time to stretch, nine times out of ten, they’ll say something like “Ahhh, this is the best part” or “This is what I pay you for!”
So just do it – trust us, it works!
Yours in health, fitness and business,
Sherri McMillan
