Fit pros. If your clients are like ours….they like to be outside spending time with friends and family over the summer. The combination of all the summer fun and the fact that we just ran two specials for personal training packages means typically slower July & August for us. Revenue and clients tend to be down during this part of the year.
Not to worry! We have ways to combat this slower season.
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Try these 5 things to get your clients’ attention this summer:
- Promote and share all of your online success stories and inspire non-clients to take action now! They don’t need to wait until September or January! (Don’t have online success stories? Check out our success story page. We choose a client of the month each month and add his/her info to our success story page. That way, it is always fresh and we are always adding to it!)
- Consistently highlight any summer programs you are running. Email your offer (both in mass email and have staff send personal emails), post to social media, call comps who haven’t taken action yet and enc, urage them to just give it try!
- Ask your staff to reach out to everyone/anyone they know to ask for referrals and book comps with new clients. Calculate the total number of comps you need each month. Then set individual goals for your staff to ensure you reach your goal.
- Plan ahead for vacations. Remind your staff that if they are going out of town that they should be sure to schedule their clients with another trainer so their clients don’t miss out on their workouts and it doesn’t hurt the entire business.
- Follow up with any MIA clients and/or potential clients/comps who haven’t booked yet
It takes a group effort to make it through slow months, but your fitness business will survive (and even) thrive if you make a plan and act on it!
Yours in health, fitness & business,
Sherri McMillan
*Want to be more confident when coaching running clients?* Join us and running expert (and 2011 IDEA Personal Trainer of the Year) Dr. Jason Karp. for his cutting edge running coach certification. Sunday July 22nd in Vancouver, WA! The REVO2LUTION RUNNING™ certification is a PhD-level running education program for fitness professionals and coaches specifically designed to provide the required skill and expertise to train runners and to teach the exclusive REVO2LUTION RUNNING™ workout program.
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