I wrote an article for PTontheNet a few years ago and I wanted to share it with you again today. Right now, many fitness businesses are seeing a slow down after the new years resolution rush. Now is the time to ramp up your marketing!
In the article I share 3 ways to get free advertising!
“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!
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Learning Objectives:
- Learn how to gather leads for press releases, what to say in press releases and how often to send them.
- Understand why hosting free educational seminars is a win/win/win for you, your clients and your bottom line and learn which educational seminars bring in the biggest crowds.
- Grasp why hosting racing events can be worth it when it comes to free advertising and introducing tons of people to your facility.
My 3 favorite and most successful ways to get free advertising are:
- Press Releases
- Hosting Free Seminars
- Hosting Events
Let’s start with Press Releases
So many fitness professionals ask me “how do I write and send out press releases that will catch someone’s eye?” Here’s how….
Create a list of key local media contacts in your area including print, radio and TV. You can do this by going to the website of these local media forums and finding the “contact us” section. Use an excel document to record the name, title and email address of the contacts you find. You want to look for….”
READ THE REST OF Free Advertising Strategies for Fitness Pros!
Yours in health, fitness & business,
Sherri McMillan
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