(IN REFERENCE TO OUR FITNESS RESULTS MANUAL) I purchased the manual and sent out the marketing information to our customers. I then did a general mailer to a 5 mile radius (app 8 minute driving distance). We signed 52 individuals up for the challenge. The exciting part of this is that 30% of the participants are new customers. We have 3 full time trainers who have been working with the 52 clients. 40% of the clients purchased the combination class pass with 1 or 2 30 minute personal training sessions per week. Average revenue for PT for the month is about $22,000.00. Revenue for the challenge came in at $32,900.00 Our total weight loss for the whole group is about 360 lbs! Besides the excellent sales etc… We have approached 75% of the participants about staying with Merriott Fitness. Looks like the majority are going to stay. NEW CUSTOMERS! So business is excellent and we are now looking for another trainer! I have worked with NWPT & Fitness Education for the past 2 years. I spoke with NWPT & Fitness Education about expanding to a second location and was advised to wait until we were bursting at the seams. We are bursting. I hope to start a business plan soon for a second location.
