This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).
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Right at the top of the page.
Click on this document to download the full press release I sent out that got TONS of attention.
Here are just 2 of the HUGE media shout outs we received from this press release:
1. Featured on a local morning news show:
[youtube]https://www.youtube.com/watch?v=baKsXGBybFY&index=35&list=PLP1SbsVYy04yxZBf_cD48e07sfq6L0t8n&t=0s[/youtube]
2. Article in our local business journal:
We had such a great time celebrating our 18th anniversary AND we used our celebration to stir up attention. We shared the news video and article on all of our social media and eNewsletters. What a great reminder to current clients that they are with the BEST personal trainers in the area and to stay top of mind with potential new clients.
What events, adventures, special classes or celebrations do you have coming up? Write a press release, talk about it in all of your social media and remind clients. It all helps and can go a long way in promoting your business and your bottom line!
Yours in health, fitness & business,
Sherri McMillan
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