Hey Fitness Pros.
Wouldn’t it be awesome if other people were sending you clients all the time?!
Well, what if I told you there’s an easy way to do this and it doesn’t cost you anything. I wanted to fill you in on the best way to develop a strategic alliance with a local business.
First, I’ll share a real life example for you.
Angela is a wonderful woman who owns a little restaurant, Manhattan Cafe, across the street from our Portland studio that offers coffee, tea and healthy sandwiches and salads. She also takes my fitness classes and has the most fun, caring and charismatic personality. I recognized her as someone who has incredible influence in our community so I offered her a free membership to our club and discounted prices on all of our services. I also offered her the ability to promote her menus in our studios and on our website. In return, with our assistance she has created a number of healthy menu options and has put our logo on all of her menus. She has also put all of our promotional materials in a prominent location in her restaurant. She also raves about us to her customers because she can speak from first-hand experience. It’s a WIN:WIN relationship and those are always the best types!
So ask yourself the following questions:
*What type of client do you want to attract to your Personal Training business or club?
*Where does this type of client shop or spend their time or money?
*Are any of these businesses in a 10-15 minute driving radius from you?
*Do you have any close contacts with any of these businesses? (It’s always easiest to approach someone who knows and likes you!)
*Which 3 businesses could you go to tomorrow to initiate a cross promotion?
When initiating this type of relationship, always remember to focus first on what’s in it for THEM!
Yours in health, fitness and business,
Sherri McMillan
