Hey Fitness Pros.
The holidays are just around the corner. My question to you is ‘Do you have a plan to encourage clients to focus on the “Gift of Health, Fitness & Vitality”?!
Here’s the thing – people are spending money and buying gifts in late November and all through December. So would you rather have clients purchase a gift that will literally change someone’s life or let them buy someone a sweater that probably won’t fit and their loved one will never wear?!
Here’s some ideas for you:
1. Offer a Holiday sale or promotion. All smart businesses do this during the holiday season. You’ve got to entice your clients and prospects to want to invest in YOUR services. Plus it will get them to prioritize their commitment to their health and fitness NOW and set them up for a healthy and fit 2010 – BEFORE they have spent all their funds.
2. Give clients $25-$50 Gift Cards as a Client Appreciation Gift for the holidays. Again, this will encourage them to use it and therefore, increase the chances that they will continue with you into 2010. Consider giving them two gift cards – one for them to use and one for them to give to a loved one as a Holiday gift.
3. Give all your clients FREE or offer low-price Trial Pass Gift Certificates that they can give to their friends, co-workers, family members or acquaintances like Hair Stylist, Kids’ Teachers, Neighbors etc. They make for great stocking stuffers and if they are free and super inexpensive, it’s a win:win for everyone. Our Gift Certificates include an Initial Complimentary Training session and 1-2 weeks of Free Group Training sessions. Let your clients spread the word and help you launch into a fabulous January!
4. Display lots of great gift ideas throughout your studio/gyms. Hot items include Heart Rate Monitors, Foam Rollers, Tubing with Protective Coating, Stability Balls etc. You can usually sell quite a bit of product over the holidays and clients like the convenience!
I hope this gives you some ideas and gets the creative juices flowing.
Remember, if you are part of our Personal Training Mastermind Group, you would get access to all of our promotional and marketing templates year-round that you could use for your business. If interested, email our Fitness Education Director at kari@nwpersonaltraining.com and she can give you more details.
Yours in health, fitness and business,
Sherri McMillan
