Hey Fitness Pros. The year is starting to wind down and I’m hoping and praying that you are using this time to plan for an incredible 2010. You see for the Fitness Industry, January is ‘make or break’ time. It’s like the bottom of the 9th inning and the bases are loaded. Or it’s the…
And the Winner is…
Hey Fitness Pros. When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment. Unfortunately, only one…
Fitness Pros – this is super easy to organize, tons of fun and great marketing!
Hey Fitness Pros. We just hosted our annual 3 hour Exercise-a-thon yesterday. It was such a blast. Check out the YouTube clip below. You can do something like this in your community too. It is super easy and a great way to give your clients a fabulous workout and help out an important cause. If…
Highlight the Holiday Season and everyone Wins!
Hey Fitness Pros. The holidays are just around the corner. My question to you is ‘Do you have a plan to encourage clients to focus on the “Gift of Health, Fitness & Vitality”?! Here’s the thing – people are spending money and buying gifts in late November and all through December. So would you rather…
Is it a Crappy day or a Miracle day?
Hey Fitness Pros. We’ve all experienced business and life challenges. Maybe revenues are down, maybe you lost your star trainer, maybe your landlord raised the rent, maybe an event you organized wasn’t as successful as you hoped, maybe your best client just discontinued training with you…We’ve all had to deal with some type of struggle….
Get Insight before Action!
Hey Fitness Pros. It’s hard to believe but 2009 is quickly coming to an end and 2010 is fast approaching. As a business owner, I take this time of year to start planning and preparing to ensure the upcoming year is very successful. But before I start finalizing any plans, it’s absolutely critical that I…
Help your clients not stumble through the holidays!
Hey Fitness Pros. T’is the season when clients often fall off the fitness wagon. So if we know the holiday season starting with Halloween, then Thanksgiving, into Christmas and New Years is a major obstacle for clients, help them plan and prepare now. Start sending out articles, tips on how to overcome the temptations, motivational…
Role Play your way to Success!
Hey Fitness Pros. We currently have an intern trainer, Robert. He is fabulous and we are hiring him to start with our team. Today, I gave him my number, name and he had to call me to schedule me for an initial appointment. We role played the scenario and I evaluated him using a variety…
Send out the troops…
Hey Fitness Pros, There is strength in numbers. One person can never sell as much as a whole sales team. So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community…
Keep it in the family…
Hey Fitness Pros If you manage a group of trainers and fitness professionals, create that family feel. Foster a community of fitness pros supporting each other. Here’s some simple ideas: *Do any of your trainers have their own blog that they write? If so, post a link to their blog on your websites and on…