Fit Pros: one of our personal trainers recently attended a networking event and asked:
I have noticed that as soon as I tell people that I am a personal trainer, they start telling me about the pain somewhere in their body. Any tips on how to convince a reluctant, and in pain, population of people of the benefits of working with a trainer?
Has this happened to you? I am sure it has. It happens to me quite frequently. Here are the tips I shared with this trainer and the rest of our staff. Give these tips a try.
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6 Ways to Inspire people who are in pain and reluctant to get started with personal training
1 – You Aren’t Here to Hurt Them
Reassure them that your goal is not to hurt them, but that corrective exercise can actually help eliminate pain. You are not a typical “Go hard at all costs” beat you up type of fitness facility, but rather a facility that focuses on overall health and wellbeing.
2 – Give Them a Complimentary First Session with No Obligation
Let them know their first session is complimentary with no obligation, so it’s a great way for them to check you out and see what you do and how you can help.
3 – Tell Them About Your Current Promotion
Let them know that now is a great time to get started because you have a great promotion going on…ie Fall Jumpstart or Summer Jumpstart or New Years Jumpstart etc.
4 – Supportive Community
Let them know that your fitness facility has a great community of people who inspire and support each other. The key to success is surrounding themselves with that kind of energy.
5 – A Great Place to Get Started
Reassure them that your facility is non-intimidating and a great place to get started without the pressure of trying to keep up in a large gym setting.
6 – Safety is Your Priority
Let them know that the best advantage of a training at your facility is safety, customized programming for THIER body and the accountability most people need to succeed.
Yours in health, fitness and business,
Sherri McMillan
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1 – You Aren’t Here to Hurt ThemHey did you know that I wrote the ONLY complete training business system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.
