Education – Invest In Yourself

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“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So, invest in yourself and reap the rewards.

Education comes in many forms…

Academic knowledge – Associates, Bachelors, Masters, PhDs

Experience – learn by doing

Conferences and workshops – in person (the most fun!), online, correspondence

Articles & books

Mistakes & trials – sometimes your best learning opportunities

People – surround yourself with amazing people and glean from them!

Stepping out of your comfort zone – the sink or swim model. You may not know it now, but jump in and you’ll learn it quickly!

Doing what you preach – it’s hard to grow when your life doesn’t line up with your message.

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On that note, I am getting very excited to be presenting at 2 fitness education conferences this spring. Join me!

IDEA Personal Trainer Institute

Join me in Alexandria, VA, at the 2023 IDEA Personal Trainer Institute for my sessions, Flex n’ Run: Running Programs for Enhanced Business and Client Success & Pricing, Programming and Profits .
Get early-bird pricing when you register before 2/10. Save an additional $20 when you use my code, PTI23McMillan. Learn more: #ideapti#pti23

IHRSA 2023

Join me at IHRSA 2023. Network, learn and see new innovations on the trade show floor! I will be presenting “Pricing, Programs and Profits for Personal Training!” Use my code SP23 to get $50 off your registration. See you in March!


Yours in health, fitness & business,
Sherri McMillan

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Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

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