If your like most fitness facilities…you don’t have a large advertising budget. Press releases are one of the ways we drum up free advertising. There is work involved, but it is worth it.
Press Release 101
Create a list of key local media contacts.
Do your research – find contact info for local news and radio stations and magazines. Search websites and social media for publishers/producers emails, addresses and fax numbers.
Get their attention with tempting health and fitness info – something you learned from an industry show, human interest story about a client or tell them about a free upcoming event like a bootcamp.
Send out press releases on a consistent schedule. I send out a press release every couple weeks.
When your business, event or story gets featured, ensure that your business name and phone number are clearly listed!
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Right at the top of the page.
Sample Press Release
“PRESS RELEASE
June 1st 2026
FREE OUTDOOR BOOTCAMP CLASSES ALL SUMMER with Northwest Personal Training starting SUNDAY JUNE 7th
Every Sunday starting June 7th until August 30th, Northwest Personal Training will be offering FREE Bootcamp Classes! “We’ve been doing this every year for the last 26 years and it’s our way of giving back to the community and showing everyone that working out and focusing on our health can be fun” says Sherri McMillan, owner. “We will take participants outdoors and take advantage of the waterfront and all the beautiful parks nearby” says McMillan. “It’s a great way to develop your overall health and enjoy our wonderful community. We want our community to know that Exercise is Medicine and Health is Wealth!”
What: Full Body Muscle and Cardio Workout. Multi-level and all are welcome!
When: Every Sunday at 9am starting June 7th until August 30t
Where: Start at Northwest Personal Training at 1011 Broadway, Downtown Vancouver
Cost: FREE!
How: Reserve your spot or call 360.574.7292
Here’s a Youtube link for a video clip of what type of workout to expect. https://youtu.be/bzvL5K6QJHw
Contacts: Sherri McMillan, sherri@nwpersonaltraining.com
360-798-4744 (cell)
The Reward!
Here at Northwest Personal Training we have been rewarded with many free marketing opportunities and many of them are a result of the consistent press releases we send out.
A local TV newscaster recently invited us to conduct a workout during their morning news segment. The more you are top of mind with local businesses, the more likely you will be to get opportunities like this one.
This could easily happen for you and your fitness facility!
Yours in Health, Fitness & Business,
Sherri McMillan
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