Do you know what our biggest problem is? It is probably your biggest problem too. THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE! The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can…
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well…. “As we get older, we tend to lose muscle…
It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results….a big commitment needs to be made (by both you and your client), so (naturally)the first step is for both of you to make a commitment….and I mean a real commitment….
The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more….
Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have. Remember, here at Northwest Personal Training we ask our trainers to have…
Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals? And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer? Although programming for…
Barefoot running has become very popular. Do you have clients that have tried it? Do you recommend barefoot running? While I believe in the importance of strengthening our feet and letting our toes spread out like they were designed to do…we have to be careful when recommending that our clients start running “barefoot.” The bottom line…
Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other…
As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients…
