I recently wrote an article for The Health & Fitness Association (HFB) about retaining talent as a fitness business owner:
Some estimates indicate that as many as 80% of personal trainers leave their initial job—or the profession—within their first year. If they’re talented and popular, there’s a good chance they’ll take your members with them.
“The average personal trainer lasts six months in our industry,” says Sherri McMillan, owner of Northwest Personal Training in Vancouver, Washington. “They get certified, find a job, and then often are left on their own to develop a client base to get paid. Even though they’re hustling for clients, it can take three months to a year to earn a livable wage. Many trainers can’t last that long.”
When trainers leave, not only do you have to replace them, but you may also have to replace their clients.
“The relationship between a trainer and a client is usually very strong, and their loyalty is to their trainer—not the gym,” she adds.
With demand for trainers growing, attrition is costing clubs. McMillan offers five tips on how to improve retention of trainers and coaches.
5 Ways to Retain Your Best Talent
1 – Provide Strong Support From the Beginning
2 – Offer Competitive Compensation
3 – Invest in Continuing Education
4 – Provide Opportunities for Career Advancement
5 – Cultivate a Compelling Culture
Read the article for more detail.
Your top trainers and coaches make a big difference. Keep them in-house.
Yours in health, fitness & business,
Sherri McMillan
