Fit pros. If your clients are like ours….they like to be outside spending time with friends and family over the summer. All of the summer fun means we will typically have a slower July & August. Revenue and clients tend to be down during this part of the year.
Not to worry! We have ways to combat this slower season.
5 Ways to Keep Clients This Summer
1 – Promote Your Success Stories
Inspire non-clients to take action now! They don’t need to wait until September or January! Don’t have online success stories? Check out our success story page. We choose a client of the month and add his/her info to our success story page. That way, it is always fresh and we are always adding to it!
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2 – Consistently Highlight Your Summer Programs
Email your offer (both in mass email and have staff send personal emails), post to social media, call potential clients who came in for an initial session and who haven’t taken action yet and encourage them to give personal training and/or group exercise a try.
3 – Ask For Referrals
Calculate the total number of comp sessions you need each month and how many referrals you need to get there. Then set individual goals for your staff to ensure you reach your goal.
4 – Plan Ahead for Staff Vacations
Remind your staff that if they are going out of town, they should be sure to schedule their clients with another trainer. This way clients don’t miss out on their workouts and you don’t miss out on revenue.
5 – Follow Up With MIA Clients
Compile a list of clients who stopped showing up for the last few months. Have the MIA client’s trainer contact them directly with a friendly check in.
It takes a group effort to make it through slow months, but your fitness business will survive (and even) thrive if you make a plan and act on it!
Yours in health, fitness & business,
Sherri McMillan
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